FITYO is Asia’s first protein frozen yogurt brand.
The two founders are bodybuilding and bikini competitors.
They love pushing their body to new limits and enjoy the occasional sweet treat.
In 2016 they took action towards creating the first protein frozen yogurt brand in Hong Kong.
It started from the idea of why not enjoy something sweet while dieting and not have it ruin your progress. This idea came from their personal experience and slowly snowballed into something bigger.
Over the course of a few years, ups and downs, the product was finally ready to launch in the second half of 2016.
The motto is simple:
Create a great tasting product that contributes towards fitness goals.